Archive for the 'Strategic Communications' Category

My Bookshelf: Astrid & Veronika

Friday, April 24th, 2009

Astrid & Veronika
by Linda Olsson

Read: April 2009
Description:

In Linda Olsson’s debut novel, Veronika Bergman returns to Sweden after a childhood following her diplomat father around the world and after publishing her first novel titled Single, One Way, No Luggage. She rents a small house in a rural town to work on her second book, but finds [...]

The Sweet Sound of Lincoln

Friday, April 17th, 2009

When planning a media campaign for any product, marketers typically try to reach as many target audience members as possible as frequently as a campaign budget will allow. A good example of effective and efficient reach and frequency is the new Lincoln MKZ commercial.  Lincoln has been hitting the public hard and often with this [...]

My Superbowl Pick: Taters

Monday, February 9th, 2009

Given that I am a marketing professional, I probably should comment on the biggest event in advertising–the Superbowl commercials.  I realize that the Superbowl took place over a week ago, but I was giving my choice considerable thought (read: I was being lazy).
To tell you the truth, I wasn’t blown away by any one advertisement.  [...]

So What is “G”?

Thursday, January 15th, 2009

I’ve been watching more NFL football games than usual these past few weeks since the Philadelphia Eagles are (amazingly) still alive in the playoffs. This means, I’ve been seeing more beer, erectile dysfunction, and pick up truck commercials than I would on a normal basis.  I certainly don’t mind sitting through these commercials because I [...]